What is SEO and what are the types of SEO?
SEO stands for search engine optimization.SEO is a process to improve the website traffic and rank on the first page of google.
If the website rank first on the search engine, the website will get more visitors or traffic from the search engine. It is a method of taking steps to help a website or some content of the website rank higher.
If we use the SEO method we can rank on Google, Bing, Amazon, Etsy, Youtube, etc. It is used to optimize content relevance, link popularity, and technical configuration so the post, and pages of the website are easily findable and to rank.
4 Types of SEO are :
On-page SEO
Off-page SEO
Technical SEO
Local SEO
On-page SEO :
On-page SEO depends upon the HTML code and content of the individual pages of your website. It is also called on-site SEO. On-page optimize your website to rank higher and earn more. It will optimize your website to searcher's query.
Advantages of on-page SEO :
- Rank higher in the search engine.
- Local Search will improve faster.
- Boost organic traffic.
- Increase in Earning.
- CTR improve
Off-page SEO :
Off-page is a type of SEO. In this SEO, all steps take place outside from your website to rank your website better. In off-page other sites link back to your site.
Advantages of off-page SEO :
- Increase earning traffic.
- Higher ranking due to backlinks.
- Increase domain authority.
Technical SEO :
It refers thee website and server optimization to help search engine spiders crawl and index your site faster. It helps by improving organic ranking.
It includes indexing, crawling, and rendering. Mobile-friendly and page speed also comes in technical SEO.
Advantages of technical SEO:
- Mobile-friendly website.
- Improve page speed.
- Internal linking.
Local SEO :
In this type of SEO, we can improve organic traffic by nearby areas.
Advantages of Local SEO :
- Enhance traffic.
- Better conversion rates.
- Local reviews.
- Long-lasting ranking